PROJECT: CITY CENTER DC
DESIGN: Foster + Partners, Shalom Baranes with AECOM
ROLE: Public Art Program Project Director
SRFA worked closely with Hines and members of the CityCenterDC (CCDC) design team to implement a plan to create a dynamic visual arts program for what will be one of the nation’s most significant ground-up, mixed-use development projects upon its completion in early 2014. Located in the heart of downtown Washington, DC, the development includes commercial and residential buildings, retail-oriented pedestrian streetscapes, a central plaza and a new park. The public art program will contribute a hallmark of design and programmatic innovation to the 10-acre site. By conducting extensive research of artists working globally, SRFA:
Established art program policies and art selection process to include RFPs and artist contracts;
Organized Curatorial Advisory Panel to reflect leaders of local cultural institutions and agencies;
Conducted meetings with governmental design and cultural agencies and regional arts organizations to introduce project and understand constituency needs;
Prepared comprehensive art program budget and timetable with milestones; and
Collaborated with client’s brand strategists to support marketing and sales effort.
The process yielded artists’ proposals for the most dynamic and appropriate solutions, which ranged from the creation of new iconic landmarks to temporary programs that encourage continual discovery and engagement. The overall art program presented diverse aesthetic expressions, innovative uses of varied media and opportunities to engage with works of art on both a grand and more intimate scale.